Customer service is an essential part of the sales process, even though it may not seem that way at first. Offering your clients and prospective clients excellent customer service is a great way to distinguish yourself from the competition – and it can help you win customers and keep the ones you already have. Below are some tips for improving your customer service and relationships with customers.
- Stop apologizing. Instead, start thanking the customer for their patience in letting you handle their issue and resolve their problem. This puts you in a stronger position to be able to keep the customer happy and let’s them know that you are sincere and going to help them.
- Use positive language. Each interaction with your clients and prospects is shaped by the language you use. Similar to the tip above to change the way you frame apologies, using positive language can influence the customer to feeling better about working with you and their experience with your company overall.
- Manage time appropriately. This pertains not just to managing your schedule to give clients and prospects the time they need, but also to using the time you spend with them wisely. You want to be respectful of their time and yours.
- Structure conversations and interactions. Remember that first impressions are important, but so is knowing when and how to close. Being able to end a conversation or interaction naturally, and without neglecting any important components is crucial to successful sales calls and customer service.
- Create a smooth experience for the customer. Don’t just be their contact for the sale and then leave them alone. Be available and in contact with them throughout their time working with your company so you can help ensure they have a positive experience. If you can help smooth pain points and transitions, it will not only showcase the value you and your company add, but it will also make them more likely to continue being a customer and to recommend or refer you to other people in their industry.
Obviously, customer service will always be a complex task that can’t be explained or resolved in 5 tips or even 500. It is always a process, and you can always improve your skills, but having a diverse set of tricks up your sleeve will only increase your ability to work with a diverse customer base.