Before “the Sell”: Top 4 Planning Tips
You must be mentally prepared before you make a sales call and the planning process is critical to your success. The big four planning tips addressed in the video are below:
1.Know our industry. It’s your job to know as much as you can about the transportation industry. Extensive and up-to-date knowledge of your industry provides your customers with greater confidence in your recommendations and ability.
2.Know SunteckTTS. By having a clear, thorough understanding of SunteckTTS, you’ll field customer questions and objections more easily
3.Know your competition. Learn everything you can about your competition. Know their strengths and weaknesses. Thorough research of your competitors’ services provides you with the differentiating factors and where you can contribute to making changes that will improve your agency’s performance.
4.Know your customer. Complete knowledge of your customer’s company will show interest, always impresses, and represents an important first step in earning a customer’s confidence and business. Learn as much as you can about each customer before making a sales call.
Use these essential planning tips before your next sales call and remember: Well-prepared salespeople are perceived as more professional.
Check back next week for the second featured video in the Training Tuesday series. The full playlist of videos can be found on our YouTube channel.