There are a million sales tips and “tricks” out there designed to help you become a better salesperson, but you may find the biggest key to long term success is consistency. You must be consistent – create a routine of practicing your sales presentation, prospecting, maintaining relationships with existing clients, and pitching to potential customers. If you do not do these things regularly, you can’t guarantee that you will have reliable sales numbers.
If you can consistently practice your sales presentation, you can make the presentation itself more consistent based on what works in real sales situations and you can continue to fine tune it. If you don’t practice and instead rely on charisma and “winging it,” you cannot necessarily reproduce an effective sales pitch. Without a dependable sales presentation, the level of success you can expect from a prospect in a sales interaction varies widely.
Having a steady sales pipeline also relies on consistent prospecting and interactions with existing customers. If you don’t spend ample time each day or week prospecting, it doesn’t matter how stellar your sales presentation is, because you won’t have a potential customer to share it with. You must also maintain relationships with your existing customers, both to help prevent them from leaving for the competition and to increase your chances of successful referrals to their contacts who may need your services.
Consistency is key – that may be a cliché, but it certainly applies to sales. It is crucial that you put in reliable work and effort in order to create and maintain a steady rate of sales success.