Training Tuesday:First Impressions

There are too many freight sales reps in the U.S. today to even come up with an accurate number. It is important for your prospect to know about your qualifications. Tell the prospect about yourself. No grandstanding or patting yourself on the back, just an informative look at your career and the customers you’ve helped. It lets the prospect know that they’re dealing with a professional.

If I know beforehand that the prospect knows little about my company, and nothing about me, I sometimes send over a short bio-sketch and a few magazine or newspaper articles that discuss the company or were written by me. I provide something tangible to the prospect that adds a new dimension to the relationship. Rather than simply sending them a brochure, I personalize it, and at the same time the articles express something about me and my philosophy on transportation.

In the transportation business there are two kinds of sales people: those who add value to the client’s traffic department, and those who seem to mishandle every shipment or transaction their company is involved in. Let the customer know early on that you fall into the first category.

Of course, when the moment of truth arrives, you’ll have to find the best way to make a good first impression. Take into consideration the particular dynamics of your prospect’s age, position, and gender in comparison with your own. Accommodate and welcome the differences.

Every prospect will react differently to what you have to say. Some prospects will give you all the time in the world, while others believe making time for a meeting threatens a crisis. Some are skeptical, while others are freethinkers who pride themselves on being open to new ideas. The point is you can’t win everyone over with a single script designed to handle the first few minutes.

Making a first impression requires a bit of work, but it is an essential part of the sales process and worth the effort.

0 comments

SUNTECKTTS ACQUIRESHA LOGISTICS

October 9, 2018 – Jacksonville, Fla. – SunteckTTS, a leading provider of agent‐based, technology-driven transportation logistics services, today announced that it has acquired HA Logistics, a California-based freight brokerage and logistics company with full-service sales and support operations in San Ramon, CA, Ontario, CA, Columbus, OH, Dallas, TX, Rohnert Park, CA and Seattle, WA.

Established in 1984, HA Logistics has built an extensive offering of transportation services and solutions for its customers throughout North America. Alan Huttmann will continue as President of HA Logistics.

“We are pleased to be the latest addition to the SunteckTTS organization,” said Huttmann. “This move represents a great opportunity to expand our client service offering and remove obstacles to efficiency by utilizing SunteckTTS’ technology and transportation solutions. Joining SunteckTTS further enables our team to provide customized solutions to our customers.”

“HA Logistics has shown remarkable growth and is an excellent fit to help accelerate our company’s expansion,” said Ken Forster, Chief Executive Officer of SunteckTTS. “Further, this acquisition will drive growth and profitability by combining our technology-enabled transportation solutions with HA Logistics’ experienced sales and operations team members. ”

Ranked the 9th largest freight brokerage in the U.S. by Transport Topics, SunteckTTS continues its growth through technology expansion and strategic M&A.

About SunteckTTS

SunteckTTS delivers technology-driven transportation logistics services and solutions to shippers through a network of sales, operations, and capacity agents utilizing a dynamic, proprietary, cloud-based technology platform that enables customized shipper and capacity coordination in an accelerated environment. Through our network of over 200 freight agents, SunteckTTS is an industry leader with a base of over 10,000 customers and 32,000 partner carriers. In 2017, Transport Topics ranked SunteckTTS as the 9th largest freight brokerage firm in the U.S.

About HA Logistics

Privately held with the corporate office in San Ramon, California and key locations across the U.S., the company provides a one-stop source for all supply chain needs. Known for its commitment to customer service, HA Logistics delivers transportations solutions including truckload, LTL, intermodal/rail, refrigerated services and more.

# # #

If you would like more information about this topic, please contact Kristen Williams at (904) 570-3473 or email at [email protected]

0 comments

LTL 101:NMFC Transportability Characteristics

Remember the National Motor Freight Classification® (NMFC®) is a standard that provides a comparison of commodities moving in interstate, intrastate and foreign commerce. Commodities are grouped into one of 18 classes—from a low of class 50 to a high of class 500—based on an evaluation of four transportation characteristics: density, stow-ability, handling, and liability. Together, these characteristics establish a commodity’s “transportability.”

These characteristics can be defined as follows:

  1. Density (Weight, Length, & Height): Density is the space the item occupies in relation to its weight. The density is calculated by dividing the weight of the item in pounds by its volume in cubic feet. Your item’s volume in cubic feet is Length x Width x Height/1,728, where all dimensions are measured in inches. The density of your item = Weight/Volume, where Weight is measured in pounds and Volume is measured in cubic feet.
  2. Stow-ability: Most freight stows well in trucks, trains and boats, but some articles are regulated by the government or carrier policies. Some items cannot be loaded together. Hazardous materials are transported in specific manners. Excessive weight, length or protrusions can make freight impossible to load with other freight. The absence of load-bearing surfaces makes freight impossible to stack. A quantifiable stow-ability classification represents the difficulty in loading and carrying these items.
  3. Handling: Most freight is loaded with mechanical equipment and poses no handling difficulties, but some freight, due to weight, shape, fragility or hazardous properties, requires special attention. A classification that represents ease or difficulty of loading and carrying the freight is assigned to the items.
  4. Liability: Liability is probability of freight theft or damage, or damage to adjacent freight. Perishable cargo or cargo prone to spontaneous combustion or explosion is classified based on liability and assigned a value per pound, which is a fraction of the carrier’s liability. When classification is based on liability, density must also be considered.

Sub-NMFC Codes

Yes, there is more! There are also Sub-NMFC codes which are noted with a dash after the code (i.e. 41024-04). Make sure to confirm that the Sub-NMFC code matches the correct freight class. Carriers sometimes overlook this, but it’s also not uncommon for them to charge you at the higher class; whether it be the class that was listed, or the class corresponding to the Sub-NMFC codes on the BOL. These can often be disputed, but usually require a manufacturer’s specification sheet and a packing list proving the correct class. That’s more work for all parties and can be avoided by simply double-checking to make sure your class and NMFC code match.

Don’t forget we are participants of the National Motor Freight Traffic Association which means we have access to multiple ways of obtaining the correct NMFC number/code for your shipments. If you have any questions or doubts regarding your product’s freight class, please reach out to the LTL Team.

0 comments

Training Tuesday:Making Appointments

There are several things a salesperson should do before making an actual face-to-face presentation. Obviously, an appointment must be made with the prospect. Also, the salesperson must be qualified to make the sales call, meaning that they must have acquired the necessary product knowledge, are properly prepared to answer all industry-related questions, and possess a basic understanding of the customer’s needs. Effective time management is essential to achieve the maximum number of sales presentations each day.

Poor appointment setting habits can ruin a productive sales week. Appointment scheduling and general office work should not be performed during prime selling time. Broken appointments, however, create an opportunity to set appointments for the following week.

When setting appointments, always consider the characteristics of your territory to ensure you are able to make the most sales presentations possible in a day. Too much windshield time kills your earning potential. Remember, your goal should always be more sales presentations and less wasted time and energy.

Before you pick up the telephone, you should have in your possession the following information: the decision maker’s name, title (purchasing manager, traffic manager, material control manager, warehouse supervisor, etc), address, phone number, and information on how you obtained the lead. A qualified prospect is anybody who ships or receives freight or makes those decisions for other locations. If you received this lead from a referral, be sure to have your source’s name ready to cite to the prospect.

Never call a prospect without knowing his or her name in advance. You can call a day or two in advance to ask the main receptionist the name of the purchasing VP or whomever you’d like to connect with, and then call back later to the specific individual. You can also search the internet for the needed information.

Your only objective for a cold call is to schedule an appointment. Never attempt to sell at this stage, instead aim to set up a time for the prospect to hear your presentation.  Sound important and confident, but not pushy. Be persistent, but polite, and always be well-prepared with answers to the most common questions about why they should meet with you.

Much of this part of the process is about how you see and carry yourself. The decisions your prospects make on who they will trust to ship the products they manufacture is one of the most important decisions they make. Be persistent. Make sure they get the opportunity to enjoy the benefits that only you can sell them.

0 comments

Training Tuesday– Sales Questions

Asking questions that turn into sales is an extremely important part of the sales business. You must pay attention to the needs of your client, spot subtle buying signals, know when to foster an open dialogue, and know what questions to ask.

One of the most critical elements to a successful sales call is asking good sales questions. Prior to every sales call or customer meeting, it’s a good idea to think through and write down a list of twelve to fifteen sales questions you want to ask a potential customer during the meeting. You may not get the opportunity to ask all of them, but you must be prepared to get as much information as possible.

Below is a list of generic, consultative sales questions to get you started. Building greater levels of prospect trust, more quickly, is the best way to increase your selling success. Asking your prospects well-thought-out questions is one of the key ways to build prospect trust.

These sales questions are not in any specific order – choose the questions that best fit your sales situation.

1.How do you manage your transportation needs today?

2.What are the disadvantages of the way you’re handling this process now?

3.What are the key deadlines?

4.What are the most important elements that keep your organization functioning?

5.What are your greatest challenges?

6.What benefits might result if we tried the following approach?

7.What can I do at this point to better serve you?

8.What concerns do you have?

9.What could get in the way of getting an agreement made?

10.What criteria would you use to choose a replacement transportation provider?

11.What details do you want explained?

12.What do you see as the greatest risks in making this decision?

13.What do you see as the primary benefits of our solutions? Do you see any other potential benefits?

14.What do you want to happen that isn’t happening now?

15.What does it take to be successful in your position?

16.What else do we need to discuss?

17.What expectations do you have for me in returning your phone calls, emails, etc? how quickly would you typically expect me to respond?

18.What is important to you about making a change at this time? Have you considered or tried to make a change in the past? What stopped you from considering a new transportation solution last time?

19.What is your company’s annual sales volume?

20.What is your expected outcome for our meeting today?

Hopefully these investigative questions will help you solve the mystery of sales success.

0 comments

Training Tuesday:Initial Approach

A good initial approach to a prospective customer is a crucial part of the sales presentation. All the selling skills in the world won’t matter if you don’t get your foot in the door.

Up front you should state your name, the company you represent, and the particular transportation services you’re there to sell. Unlike a lot of salesmen and saleswomen, you shouldn’t beat around the bush. You should work on concept selling, tell the prospect, “I’d like to share an idea with you. I’m in the transportation business. I’m assuming that you’re always looking for ideas that will help your company ship or receive goods in a way that will make your company more efficient, improve customer service, and increase profitability. I’d like to run some ideas by you.”

This statement opens the door and informs the customer that you’re there to add value. It’s intended to create interest, but of course, you have to substantiate your statement in your presentation.

The first moments of your sales call should create initial interest by making a statement. “My company is in the business of providing solutions for a variety of different transportation needs. Technology is moving very fast, and I deal with many companies similar to yours. You need a transportation provider which can handle, not only your current needs, but is also working on your needs for the future.” Another great opener is, “My main goal is to enhance your productivity.”

Early in your initial meeting, be sure to mention the names of several of your satisfied customers. This is done to establish credibility, as it lets the prospect know that your shipping solutions have benefited leading logistics decision-makers that came to the well-informed decision to trust you and your ideas. You should always make it a point to discuss other customers in their industry who are working in similar environments. For example, mentioning how your company handles shipping needs for a company like Microsoft to a small locally owned computer software company won’t necessarily be helpful. Their needs are so different that the prospect won’t be able to relate to an organization that is so vastly different from their own. Speaking about familiar customers who have found the solutions to similar shipping problems through your company will get the prospect’s immediate attention.

When you use a prospect’s competitors or companies in similar industries as examples, it creates an opportunity to use another great opening approach…the referral. Even if you don’t have a referral, you can mention the name of one of the prospect’s competitors who’s a client of yours. Now, it’s highly unlikely that their competition would have to talked them about you, but it is still an excellent way to break the ice. And you can bet that the prospect is interested in all of the transportation services that are available to their competition.

Breaking the ice, gaining credibility, and earning enough trust to ensure the prospective client will listen to the benefits of doing business with you is a must. These represent just a few of the many ways you can get a customer’s attention in a short period of time. Getting your foot in the door is the first step in building a long-term, profitable relationship with a new customer.

0 comments

LTL 101:National Motor Freight Classification

It is VERY important you understand freight class. If you incorrectly classify your item to be shipped it can be reclassified by the freight carrier. Disputing this is difficult, time consuming and you will be charged the difference (usually without a discount).

The National Motor Freight Classification® (NMFC®) is a standard that provides a comparison of commodities moving in interstate, intrastate and foreign commerce. Commodities are grouped into one of 18 classes—from a low of class 50 to a high of class 500—based on an evaluation of four transportation characteristics: density, stow-ability, handling, and liability. Together, these characteristics establish a commodity’s “transportability.”

By analyzing commodities on the basis of the four transportation characteristics and ONLY on the basis of those characteristics, the NMFC provides both carriers and shippers with a standard NMFC number or code by which to begin negotiations and greatly simplifies the comparative evaluation of the many thousands of products moving in today’s competitive marketplace.

If you don’t have an NMFC number/code listed on your BOL, there is a good possibility that your freight will be reclassified. Some carriers will assign an arbitrary class if there is no code listed on the BOL, often outlined in a carrier’s rules tariff. This, along with the proper code, will greatly reduce the possibility of additional reclass charges.

 

Here at SunteckTTS, we are participants of the National Motor Freight Traffic Association which means we have access to multiple ways of obtaining the correct NMFC number/code for your shipments. If you have any questions or doubts regarding your product’s freight class, please reach out to the LTL Team.

0 comments

Training Tuesday:Time Management Tips

Salespeople who don’t value their own time will end up wasting valuable selling minutes that can stretch into days or even weeks. Before they know it, they’re down on quota and up on stress. The time management tips below can help you make the most out of every selling minute.

Tend to Business, not busyness. Don’t waste working time with office gossip, reading newspapers unrelated to work, or daydreaming. When you’re at work or on the road, spend your time wisely engaged in sales and selling-related tasks only.

Accept responsibility for the use of your time. Don’t blame others for your pressure or your slacking off. Be in control of your schedule. Don’t let the needs of other cause you to stray from your course – stay focused on your goals and plans.

Delegate. Don’t let others dump their work on you. Give away work that someone else can do better. Keep your sales goals the primary focus in front of you.

Enjoy your work. Have fun with your customers. Be someone they welcome because of your bight and cheery personality. Create genuine connections with your customers that will allow you to provide better service in the long run.

View time as your friend. Imagine time as a clock in your pocket. You can spend the entire day carrying it around and it will always be working for you and with you. And remember, tomorrow is always a fresh start with another 24 hours to make work for you.

0 comments

Training Tuesday– Prospecting

No matter what you have scheduled for any particular day there is one part of your job you should do every day – prospecting. There are no sales without customers and there are no customers without frequent prospecting. To keep your trucks full of freight, you have to keep prospects in your pipeline. Set a daily or weekly minimum number of cold calls or prospecting contacts for yourself – your success depends on it.

There are many resources that cover the best ways to be successful in prospecting, and some of our top tips are below:

1. Talk to and develop relationships with everyone you meet in your industry. Make sure your competitors know you and what you do. Share information. Never give away company secrets, but sometimes you can help each other achieve goals and gain new business you might not have uncovered without the others help.

2. Join clubs and organizations. You never know where your next big shipper will come from.

3. Subscribe to industry publications. Read your local newspapers, business publications, and national publications. There are many online resources and articles that will provide excellent industry insight.

4. Attend trade shows and seminars. Those that are aimed at trucking and freight, as well as major tradeshows that are specific to certain industries, are a great place to start.

5. Give speeches every chance you get. Don’t sell from the podium, but positioning yourself as an industry expert will benefit you in the long run.

6. Develop and practice networking skills – the most powerful business tool. Mastering networking is the difference between a mediocre and magnificent career.

7. Surround yourself with successful people. It’s the best way to learn how to be successful.

0 comments

LTL 101:Restricted Commodities

Did you know that certain types of commodities cannot be shipped via LTL carriers due to governmental regulations and that LTL carriers can refuse to accept certain items as a matter of company policy? In many cases, the root issue is liability — certain items are too valuable and/or high target items for theft to make them worth the risk to handle and transport.

Items of Extraordinary Value:
Carriers have different policies regarding these items and they may be willing to accept certain items if they have the appropriate insurance coverage and specialize in the transport of valuable merchandise.

Restricted or Prohibited Items:
Another group of items that LTL carriers may refuse to transport are those excluded by government regulations or due to being extremely hazardous in nature. In addition, carriers that lack the proper storage and stowage equipment to maintain the proper temperature will refuse certain items, such as refrigerated items. Finally, certain items (such as canoes) may be prohibited by certain carriers because of their size, shape, difficulty to stow and difficulty to handle.

Do your homework and research LTL carriers carefully!

Restricted Commodities are listed in the Rules Tariffs of each LTL carrier. To give you an example of how complex some of these Restricted Commodities sections are, please visit FedEx’s “Prohibited and Restricted Articles” section of their rules tariff by clicking the link: http://www.fedex.com/us/freight/rulestariff/prohibited_articles.html

Make sure to address specific questions to the carrier you are considering. Within the world of LTL carriers there is a great deal of specialization. For instance, some carriers specialize in the transport of perishable items or hazardous materials. If you have items to transport that fall into both of these categories, you may be forced to hire two separate LTL carriers.

Whatever company you choose to move your hard-to-handle item(s), make sure to do your homework. Make sure you select a freight company with a strong track record, solid liability coverage, and robust maintenance and quality control processes to ensure top performance.

0 comments