How will you remember 2015? Not everyone is looking back fondly. In a December 25th article, THE WEEK magazine reported some pretty disappointing survey results. Here are a few of them:
- 69% of Americans believe that the nation is on the wrong track
- 72% feel that the country isn’t as great as it once was (Bloomberg Politics)
- 59% stated that the economy is doing poorly (CNN/ORC)
- And, 61% believe that the American Dream is broken and that only the wealthiest can get ahead
Face it, the loudest voices you hear are typically the pessimists, and there’s no shortage of them. There’s nothing wrong with being realistic, but there’s a difference between being realistic and being pessimistic. I prefer to look on the bright side of things, especially as it pertains to our business in the coming year. And, I’m not the only one. On December 3rd, BB&T Capital Markets published a report titled ‘Freight Brokers Can Take Advantage of Weak Economy’. Here are some highlights from their report:
“We are a little mystified why there is not greater enthusiasm for freight brokers. Brokers do well during periods of loose capacity or tight capacity, i.e., when the market has volatility”
“We believe larger brokers have opportunities to gain market share the next few years in ways that not everyone appreciates”
“As regulations the next two years (ELDs, speed limiters, etc.) make asset carriers less productive, many will experience cash flow problems and will rely on “quick pay” programs that larger brokers offer, but many small and mid-sized brokers do not have the balance sheets to pay carriers in 7 days or 48 hours, etc., while waiting for shippers to pay in 30 to 60 days”
Freight brokers, when aligned with the right back office service provider, are positioned for growth for the foreseeable future. Don’t give in to the naysayers. Focus on what you do best. Continue to invest in your business. Embrace change and technology, and stay positive and confident.
Anyone can take the pessimistic view – one other survey result from THE WEEK found that 44% of respondents think machines with artificial intelligence could wipe out the human race (Monmouth University Poll). Okay, I’ve seen the Terminator movies – that may happen……..but probably not until 2018.
Happy New Year to you and to your computer (I can’t take any chances. Your laptop could be my next boss).