Training Tuesday:Improving Your Sales Pitch

If you’ve done proper prospecting and initial calls, then you’ve finally reached the part of the selling process that means you get to really start selling. It can be exciting, but in addition to being your biggest opportunity for success, it can be your biggest opening for failure as well. If you don’t approach the sales pitch properly, then you risk losing sales and wasting your time. There are tons of tips out there on how to give “the best sales pitch ever” and many of them are great, but the important thing is to find out which tips make your selling process smoother and more successful.

Below are a few of our tips for improving your sales pitch:

  1. Focus your pitch. Before each major sales pitch, you should have had some contact with the prospect to gather details and information to personalize your pitch for the client in question. If you can take the information you discussed with the prospect during the information gathering stage and use it to focus your sales pitch, then you can ensure you discuss topics that are relevant to your prospect. For example, if most of the initial call was spent discussing one particular need, you would likely be most successful if you focused on that issue during your pitch.
  2. Sell solutions. Figure out what challenges or situations your client needs help with, and then find the services you offer that will provide them with a solution. Presenting them with the solution to their challenge will always be more appealing to them than just selling benefits or generic services. Don’t just focus on features, focus on how those features could be the solution to their biggest pain point.
  3. Always have the next step ready. Determine your goal for the pitch, if you want the sale, go for the close, but if not, make sure you are prepared with the next step the prospect will take with you. If it is another meeting, set it up at the end of the first meeting. If you’ve made the sale, set up the next steps for them becoming a full-on customer.
  4. Keep your pitch short and sweet. We all have busy schedules and short attention spans. It is important to keep your pitch short and make your point quickly. If you can make your point succinctly, it will not only be appreciated, but it will allow you to hold your prospect’s full attention throughout your presentation.

Some of these tips may be useful to you, some may not, but figuring out the best combination of these types of tips that will work for you is the key to being successful in sales.